WINDERMERE
JETTY MUSEUM
To celebrate the 50th anniversary of the Swallows & Amazons film, The Arthur Ransome Society held a free family-friendly event at Windermere Jetty Museum. As this event aligned with Windermere Jetty Museum's target audiences and what they stand for it made sense to collaborate with our marketing efforts on a small budget.
The Arthur Ransome Society didn't have a marketing person to lead on this event. But they did have a fan base we could tap into.
THE BRIEF
Drive visitors to Windermere Jetty Museum for this event on 29 & 30 June 2024.
Generate revenue through earned income streams for Windermere Jetty Museum.
PROJECT GOALS
THE CREATIVE PROCESS
Analysed posts with highest engagement on Facebook and Instagram relating to to Arthur Ransome enthusiasts. Used this to create content that resonated with their audience and ours.
Set up and optimised collaborative Meta ad with a £150 budget.
Worked with my colleague to utilise media relations to get this out far and wide as possible. Included sending out press releases, publishing external event listings and public communications like our monthly enewsletter.
Optimising website content for SEO. Like the event listing.
Brought in 24.46% more cafe visitors compared to the museum's busiest weekend on record.
THE RESULTS
Generated 37.9% more retail income compared to their prior highest retail income during a weekend.
Solus school enewsletter had an open rate of 21.7% and received 20.8% clicks for this event.
What's on June marketing email resulted in 9.5% of total clicks to this event listing and had a 38.8% open rate.
