WINDERMERE JETTY MUSEUM

Before

After

SITUATION BEFORE I STARTED:

Instagram and Facebook posts weren't getting much reach, engagement and attracting their ideal audiences.

PROJECT GOALS

- Utilise organic Instagram and Facebook to reach non followers and raise awareness of our family-friendly offers.

- Drive website traffic through paid social media ads

STRATEGY AND CREATIVE PROCESS:

- Analysed historical posts and gathered an understanding of the museum, offers and relevant social medias to use for their target audiences.

- Made a more robust and well rounded social media plan using a customised Notion system created in collaboration with Zahra Suriya. Instead of having an irregular posting schedule I increased this to 3-5 posts a week which focuses on quality instead of quantity.

- Incorporated more User Generated Contented, more realistic photography that was in their image bank, and variety of family friendly offering into social media plan.

- Utilised brand assets to enhance their brand identity across all their social media platforms.

RESULTS:

- Increased organic reach by .... in 2023 compared to 2024.

- Grew the brand's instagram brand by ...%

Windermere Jetty Museum offers an immersive experience into 200 years of Windermere’s history, featuring interactive displays, oral histories, and an extensive collection of boats, gadgets and curiosities. Located in the scenic Lake District, it celebrates the region's boatbuilding heritage with live demonstrations and conservation efforts. Operated by Lakeland Arts, this museum connects visitors to the past while inspiring future generations of makers.