ABBOT HALL
Abbot Hall is one of the UK’s leading art galleries. Established in 1962 in a Grade I listed Georgian building in Kendal, which reopened in May 2023 after redevelopment and rebranding the gallery as vibrant cultural and community hub. Operated by Lakeland Arts, this art gallery aims to connect visitors with a variety of works by national and international artists as well as highlighting Kendal's social history.
Abbot Hall has just gone through a major rebrand shifting from attracting the older generation to capturing the attention of the younger community. Abbot Hall had been closed for just over 2 and a half years.
THE BRIEF
Increase reach to drive awareness that Abbot Hall is open.
Drive website traffic through paid social media ads.
PROJECT GOALS
THE CREATIVE PROCESS
Analysed historical posts from Abbot Hall to gain an understanding of what previously resonated with our audience. Compared this with our competitors posts to observe how their community engages with their posts.
Worked on a community and art focused social media plan that aligned with the limited assets we had on hand leading up to the reopening.
BEFORE
AFTER
THE RESULTS
Increased organic reach